20 YEARS OF SUHAAG MAGAZINE
THE BRAND
In 1997, SUHAAG Group Inc. was created to redefine the rapidly growing South Asian market here in Canada with its bold and innovative marketing approach, starting with the SUHAAG Bridal Show. Following a great response from the community with praise for being the first show of its kind in North America, Suhaag Group set out to fill another much needed void in the marketplace with the introduction of SUHAAG Magazine. The South Asian bridal market is a lucrative and distinctive niche, and SUHAAG has not only maintained and exceeded the expectations of its advertisers and vendors, but more importantly, gained loyalty and dedication from its patrons and readers.
CHALLENGE
Bring out a bit of organic yet classic flavour evoking the blend with the richness of South Asian wedding culture. Adaptable to two/three and metallic colour versions.
APPROACH
Black & White imagery was used to create a vintage look and rich yellow spot colour used to tell the story of Suhaag’s leadership in distinctive, lucrative South Asian bridal industry. Dusty and speckled background effect was used to create the organic flavour.
