EAST MEETS WEST
FUSIA MAGAZINE
FUSIA MAGAZINE
FASHION FEATURE
CHALLENGE
With a focus on not just outer beauty this cover fashion feature demanded to bring the inner beauty to inspire Fusia’s target audience, dynamic, affluent and influential South Asian Canadian women ages 20-40.
With a focus on not just outer beauty this cover fashion feature demanded to bring the inner beauty to inspire Fusia’s target audience, dynamic, affluent and influential South Asian Canadian women ages 20-40.
APPROACH
Bringing together three elements: female, fusion and Asia, an emerging South Asian Canadian fashion designer with a mainstream Canadian model were picked to encompasses the core themes of redefining and celebrating femininity, the fusion of eastern and western culture. Use of fresh flowers in the background to bring out the inner beauty aspect of the main concept.
Bringing together three elements: female, fusion and Asia, an emerging South Asian Canadian fashion designer with a mainstream Canadian model were picked to encompasses the core themes of redefining and celebrating femininity, the fusion of eastern and western culture. Use of fresh flowers in the background to bring out the inner beauty aspect of the main concept.
SCOPE
Cover and inside spreads
Cover and inside spreads
CLOTHING: Jacket – H&M, Blouse – Kundanpaaras, Skirt – Mani K Jassal MAKEUP & HAIR: Shirley Wu, Beauty Concept PHOTOGRAPHY: Vipoositha Gnanenthra, Ovyian Photography
STYLIST: Nav Bajwa JEWELRY: Swarovski
STYLIST: Nav Bajwa JEWELRY: Swarovski