POSTURE ME PERFECT 
THE BRAND
Posture Me Perfect is a platform designed for active women seeking to improve their body awareness, fitness, and postural health. Dr. Amrita Pinto, a sports-based chiropractor practising in Toronto, Ontario, is the face behind the brand, which aims to produce original content via illustrations, videos and e-courses for active women.
CHALLENGE
Working with a healthcare provider that specializes in chiropractic care and running injuries, the task was to create a visual identity that embodied a healthy active lifestyle focused on injury prevention and treatment. Turning PMP into a top nautch qualified and reliable brand on a small budget.
APPROACH
My approach to this challenge incorporated moving imagery (i.e., dotted lines) to symbolize active living. Also playful use of the PMP colour palette to give the appearance of a moving spine, representing wellness and rejuvenation. 
SCOPE
Research & Strategy
Logo design & Visual Identity, Website design, UX design, Social Media Content Creation,
Video editing and manipulation, Animations, Illustrations.